affected
emotionally engaging customers in the digital age
By Cara Wrigley, Karla Straker
Based on 10 years of independent research, authors Wrigley and Straker take you beyond luck to show you the scientifically-backed methods to building deep and long-lasting connections with customers in a digital space. Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. Affected is your ultimate guide to using digital channels to make real connections with your customers.
Design Thinking Pedagogy
Facilitating Innovation and Impact in Tertiary Education
By Cara Wrigley, Genevieve Mosely
The problems facing society today are complex, multifaceted, and require crossing multiple disciplinary boundaries. Focusing on how educational institutions can produce innovative graduates with the ability to traverse disciplinary constraints, this book will be essential reading for research students, academics, and industry practitioners.
Design Innovation and Integration
By Karla Straker, Cara Wrigley and Erez Nusem
Design Innovation and Integration is both a toolkit and guidebook that helps business leaders to fully understand and correctly apply the concepts of design innovation and design integration to their organisations, whilst also establishing their importance within a business and its organisational strategy.
If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.