Professor Cara Wrigley
PhD. GCAP. BBEnv(IndDes). BDesStd.
Cara unravels complex problems to accelerate innovation using design thinking.
Prof. Cara Wrigley is an Industrial Designer who is actively researching the value that design holds in business—specifically through the creation of strategies to design business models which lead to emotive customer engagement.
As the Professor of Design Innovation within the Faculty of Engineering, Architecture and Information Technology at The University of Queensland, she is a design researcher who works with businesses to help them better connect with their customers.
“Complex real-world problems do not align neatly with academic disciplines...”
—Mapping Interdisciplinary Expertise
Books
Creativity in Military Complexity
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This work offers a groundbreaking exploration of the urgent need for creativity and innovation in contemporary military thought.
In an era characterised by the ceaseless flux of global dynamics, traditional paradigms of warfare have become increasingly obsolete. The pursuit of victory no longer lies in the fixation upon past conflicts but rather in the discerning assessment of and adaptation to the challenges that will shape the conflicts of tomorrow. This innovative work dissects the barriers that have thus far hindered the realisation of this potential. Furthermore, it challenges the status quo and advances a series of recommendations poised to steer international militaries towards success in the theatre of contemporary conflicts. Drawing from their extensive involvement with defence forces worldwide, the authors introduce concepts such as military design thinking as catalytic instruments of change. Through introspective reflections and real-world case studies, they present implications for mitigating cognitive biases, heralding a transformative epoch in military operations. It is this very transformation that furnishes militaries with the capacity to surge ahead of their adversaries, a capability proving to be indispensable in modern warfare.
Offering a well-illuminated path for military entities to adapt and flourish within an ever-evolving global landscape, this book will be of much interest to students of military studies, security studies, and international relations, as well as military professionals and leaders in the field.
The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
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Chapter 1: Introduction
Chapter 2: Systems Theory
Chapter 3: Military Design Thinking
Chapter 4: Nurturing Creative Mindsets
Chapter 5: Military Organisational Constraints and Conditions
Chapter 6: Towards New Horizons
Design Innovation & Integration
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Design Innovation and Integration is more than just a toolkit; it is a guidebook for the industry leaders of tomorrow, providing a holistic understanding of the approaches, practices and tools required to integrate design strategically within an organisation.
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Novel solutions are required to meet complex problems, yet how to make these solutions a reality is rarely addressed. This book expands on existing design toolkits to provide an understanding of the principles and methods that underpin such tools and align them with organisational strategy. The aim is not to equip readers with a stocktake list of design tools, but to assist them to learn how to apply, adapt and re-mould tools to best suit their needs. It also demonstrates the more complex process of design integration, highlighting common pitfalls and opportunities.
Drawing on over 10 years of independent research, authors Straker, Wrigley, and Nusem share experiences and outcomes (along with personal repartees) from their research, teaching and pet projects.
The two key parts of this book, Design Innovation and Design Integration, equip the reader with an understanding of the theory encompassing these two areas. This book can be leveraged by readers seeking to develop their own design approach and to implement design in their organisation.
If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.
Affected
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The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels.
Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.
• Shows businesses how they can better understand and engage with customers digitally
• Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy
• Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements
• Establishes a clear framework for analysing and applying the right strategy for your digital engagement
Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.
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TABLE OF CONTENTS
Foreword ix
About the authors xi
Preface xiii
Part I: Affecting customers 1
Chapter 1 Introducing affect: Creating enduring engagements 3
Chapter 2 Customer drivers: Emotion, affect and the hedonic pursuit 21
Case Study: Cj Hendry: Art through Instagram 47
Part II: Affective companies 65
Chapter 3 Digital connections: Stimulus, channels, touchpoints and typologies 67
Chapter 4 Digital business: Success in a virtual world 95
Case Study: Falling in Burberry Love 113
Part III: Affective strategy 129
Chapter 5 Designing affect: The Digital Affect Framework 131
Case Study: Affect in the aviation industry 151
Chapter 6 Managing affect: Digital strategy in the real world 169
Final thoughts 191
Appendix A A (very) brief history of emotions 193
Appendix B Digital Affect Framework canvas 197
Appendix C Typologies and touchpoints index 201
Glossary of key terms 207
Personal reflections and acknowledgements 211
References 213
Endnotes 217
Index 219